Market Reports

It's in a network service provider's DNA to think and speak from a technology point of view. It's what makes it so hard as they embark on network or back-office transformation projects to think about how they are transforming their business as well. In fact, one thing becomes clear listening to these select experts discuss their transformations: technology must be the tool they use to transform their business, and not their primary focus. That's easier said than done when you are spending hundreds of millions of dollars and countless man-hours on the tangible implementation of the technology while the business concepts seem vague or ethereal by comparison. B/OSS magazine spoke with several technology visionaries to uncover the tough lessons learned from their business transformation initiatives.