Keynotes

Ibrahim Gedeon, CTO, TELUS
Wednesday, June 9, 2010 | 9:15 – 9:45 a.m.
“The Convergence of the Customer”

TELUS has become a competitive powerhouse by leading the way in the migration to an all-IP network and with its major BSS/OSS transformation. Having done the network and the back office, it’s now leading with innovative thinking on partnerships and loyalty management. CTO Ibrahim Gedeon will discuss how his company is transforming the way it engages its customers.

Steven K Berry, CEO and Executive Director, Rural Cellular Association
Wednesday, June 9, 2010 | 9:45 – 10:15 a.m.
“The Power of Mobility in Rural America”

From the crossroads of regulatory policy and technology come decisions that both enable and curtail innovation and competition. The Rural Cellular Association (RCA) moved its organization to Washington D.C. to make sure it is part of that decision-making process. RCA CEO Steven Berry will talk about the primary challenges rural and competitive operators face due primarily to rulings that have been made at that crossroads concerning exclusivity, data roaming, interoperability and more.

Marcus E. Maher, Associate Chief of the Wireline Competition Bureau, Federal Communications Commission
Thursday, June 10, 2010 | 3:00 p.m.
“Broadband Policy Explained”

There are more than 200 recommendations in the highly-anticipated and newly-released National Broadband Plan from the FCC. It is difficult to move forward without understanding their ramifications and/ or the opportunity they represent. Universal access and adoption is the goal. Your duty will be to help enable that. Marcus Maher, associate chief of the FCC’s Wireline Competition Bureau will elucidate this complex document, particularly the changes to inter-carrier compensation, USF and other revenue related issues. He will then join a panel of industry experts from various telecom sectors to discuss what it means to their constituencies.

Joe Weinman, Strategy and Business Development Vice President, AT&T Business Solutions
Debra Osswald, Global Communications Industry Strategy Leader at IBM
Friday, June 11, 2010 | 11 a.m. – 1 p.m.
“Bringing Clarity to the Cloud”

Another hot but nebulous, or should we say cumulus, topic is cloud computing. These two thought leaders will discuss from their own perspectives how solutions providers can both support and help monetize cloud services and explain why service providers need to lead this market rather than follow. The discussion will touch on cloud economics, the pricing evolution for cloud services and the impact on the back office of issues such as dynamic pricing and dynamic resource allocation. And since knowledge breeds questions, we’ve set aside a full hour to answer yours. Join B/OSS Editor-in-Chief, Tim McElligott as he moderates a Q&A session with Weinman and Oswald immediately following their address.